World’s First Bottled Water Launched with 100% Certified Ocean-Bound Plastic

ZenWTR expects to keep up to 70 million PET water bottles from reaching the ocean in 2020.

The world’s first premium 100% recycled PET (rPET) bottled water made with certified ocean-bound plastic, vapor-distilled, high-alkaline 9.5pH water ZenWTR, officially launched June 11 at Whole Foods Market stores nationwide in the US 16.9oz, 23.7oz, and 1-Liter sizes.

Founded by veteran beverage entrepreneur, Lance Collins, ZenWTR is on a mission to help reduce the amount of plastic polluting the world’s marine environments. Using up to five ocean-rescued plastic bottles to produce every 1L bottle of ZenWTR, the company will rescue up to 70 million plastic water bottles from the ocean in 2020.